Offer
0/10
Leads
0/10
Messaging
0/10
Sales
0/10
Automation
0/10
0 / 10
Q 01
Can you describe your ideal client in a single precise sentence — including their industry, company size, and the specific problem you solve?
Q 02
Does your offer promise a specific, measurable result — with a timeframe — rather than describing what you do?
Q 03
Could a stranger read your homepage headline and understand exactly who you help and what outcome they get — in under 5 seconds?
Q 04
Do you have a clear differentiator — something you can credibly claim that your competitors cannot easily copy or replicate?
Q 05
Is your pricing based on the value you deliver to the client — not on your hourly rate or the hours you invest?
Section Score0/10
0 / 10
Q 06
Do you have an active, structured database of qualified prospects — organized with contact data, ICP scores, and outreach status?
Q 07
Are you consistently adding new qualified leads to your pipeline every week — through channels other than referrals?
Q 08
Do you use at least two organic lead generation channels (LinkedIn, Google Maps, directories, or Instagram) in a systematic way?
Q 09
Do you use AI tools to research, score, and identify the best prospects from your lead list before reaching out?
Q 10
Is your revenue independent of referrals — meaning you could replace a lost client within 30 days using your current lead gen system?
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Q 11
Are your outreach messages personalized for each prospect — with a specific observation about their business rather than a generic template?
Q 12
Do your first messages open with the prospect's pain — not with a pitch, a compliment, or a description of your services?
Q 13
Do you have a structured multi-touch follow-up sequence — at least 5 messages with different angles — that runs automatically for every prospect?
Q 14
Do you track and know your current cold outreach reply rate — and have a benchmark to compare against to evaluate performance?
Q 15
Is your content strategy (LinkedIn, email, or social) generating inbound interest from ideal prospects — independently of your outbound outreach?
Section Score0/10
0 / 10
Q 16
Do you have a structured discovery call framework — with a clear agenda, defined questions, and a consistent transition into the close?
Q 17
Do you prepare for every sales call with research about the prospect — their company, situation, and likely objections — before the conversation starts?
Q 18
Do you have a written objection playbook — with prepared responses to at least your top 5 most common objections?
Q 19
Do you know your current call-to-proposal conversion rate — and is it above 40%?
Q 20
After every call, do you send a structured follow-up that recaps the conversation, mirrors the prospect's language, and ends with one clear next step?
Section Score0/10
0 / 10
Q 21
Do you use a CRM to track every prospect's status, last contact date, and next action — without relying on memory or manual notes?
Q 22
Do you have automated follow-up sequences running for prospects who haven't responded — without manual effort on your part?
Q 23
Do you use AI tools to generate content (posts, emails, proposals) so that your content pipeline runs without requiring daily creative effort?
Q 24
When a new client signs, does an onboarding sequence trigger automatically — sending welcome emails, intake forms, and scheduling without you lifting a finger?
Q 25
Could your sales system generate leads, send outreach, and nurture prospects this week — even if you were completely unavailable for 7 days?
Section Score0/10
Your Score
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out of 100
Calculating…
Section Breakdown
Offer Clarity
— / 10
Lead Generation
— / 10
Messaging & Positioning
— / 10
Sales Process
— / 10
Automation & Systems
— / 10
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